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IronMan
If You Can’t Find Time — Structure Will
5× IronMan finisher. While raising five kids. While running companies. While writing a book. While coaching others.
WHY I SHARE THIS
Because no calendar is ever free. You make time — by choosing what matters, building rhythm, and locking in habits.
From zero endurance to elite-level races.
From reactive days to engineered growth weeks.
Midway through the program, Tamar
Founder of SenseIT and mother of five — sent me a message: “Just finished my first 20K run.” She was growing a startup, raising a family, and had never run more than 5K before
By week 12, she wasn’t just fitter — she was sharper, calmer, and more focused across the board.
“This program,” she told me, “gave me back control. Of my time. Of my body. Of how I lead.
"Watching Lionel train — and still show up as a present dad and high-output CEO — convinced me that structure beats hustle every time."
— Paul T, Fellow Athlete & Tech Executive, Australia
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